The challenge
Turning event photos into a networking tool for buyers and suppliers
Italy at Hand – The Event, organized by Convention Bureau Italia, is one of the key national and international gatherings for the MICE industry (meetings, incentives, conferences and events).
Its experiential format pairs B2B meetings between international buyers and Italian suppliers from culture, hospitality and entertainment, to promote Italy as a destination for conferences and events.
For the 2024 edition in Turin, Convention Bureau Italia chose GetPica’s event photo technology to make photography part of the networking itself, not just a souvenir.
Two goals
Give every attendee instant access to all the photos they appear in.
Run an interactive contest that rewards the buyer or supplier with the most interactions, to spark connections between the two groups.
How GetPica helped
Facial recognition and real-time photo delivery for a MICE event
Three ingredients turned a classic B2B day into an experience guests talked about, and shared.
Photo contest with facial recognitionEach participant registered as a buyer or a supplier. Facial recognition counted the photos each person shared with people from the other group: the one with the most “matches” won.
Real-time photo deliveryThanks to GetPica’s facial recognition, every guest received their own photos on their smartphone while the event was still going on.
An engaging, shareable experiencePhysical and digital blended into a premium experience that guests wanted to share, extending the event’s reach online.
Key features
- AI facial recognition
- Instant photo delivery
- Automated, gamified contest
- Shareable experience for every guest
We are proud to have contributed to a project that improves the event experience through innovation and participation. A great example of how digital can strengthen real-life relationships.
Tobia SalvadoriDirector, Convention Bureau ItaliaThe results
More buyer–supplier connections and more visibility for the event
In the events industry, engagement is everything. At Italy at Hand, smart photo management became part of the guest journey and a real networking tool for the MICE sector.
Thousands of photosDelivered to attendees in real time, each one receiving only the photos they appear in.
Higher engagementAn innovative contest kept guests involved from the first meeting to the last.
Better networkingMore interactions between international buyers and Italian suppliers.
More visibilityA shareable experience that carried the event far beyond the venue.
Photos from Italy at Hand – The Event 2024
A few moments from the day in Turin: B2B meetings, networking and the photo contest in action.
Frequently asked questions
What is Italy at Hand – The Event?
An annual event for the MICE industry organized by Convention Bureau Italia: B2B meetings between international buyers and Italian suppliers from culture, hospitality and entertainment, to promote Italy as a destination for conferences and events. The 2024 edition took place in Turin on 10 December.
How did the photo contest work?
Each participant registered as a buyer or a supplier. GetPica’s facial recognition counted the photos each person appeared in with people from the other group, and the participant with the most “matches” won.
How did guests receive their photos?
After a quick selfie, GetPica found every photo in which each guest appeared and delivered them in real time to their smartphone, in a personal album ready to share. Each person only sees their own photos, in line with GDPR.
Can GetPica be used at other corporate and MICE events?
Yes: conventions, incentives, product launches, gala dinners and trade shows. See how it works for corporate events or get in touch to plan yours.
Planning a similar event?
Tell us about your event: we will show you how GetPica works for it.
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