Modular AI photo technology for cruise fleets: facial recognition delivers each guest’s photos to their phone on the ship network, premium products raise the average order and post-cruise campaigns keep selling after disembarkation.
From embarkation to disembarkation and beyond: each lever can be switched on or off to match your company policies and operations.
Every guest finds their album on the ship network, and buys on the spot.
Unpurchased photos keep selling, by email, after disembarkation.
Guest experience
The guest signs in with SSO or a selfie on the ship’s Wi-Fi
Finds the whole family’s photos in one album, with reels and AI backgrounds
Buys and shares: every post is free, authentic promotion for your fleet
Technology modules
Each module is independent: adopt any subset, in any order, without committing to the full stack. Two of them are protected by our own patents.
A new revenue line
Guest photos and the ship’s official stock footage are composed into a personalized reel for each guest or group, ready to sell or share.
Every photo, a premium product
Backgrounds are removed or replaced with destination scenery, branded graphics or themed artwork, with no manual editing.
Revenue safe from AI piracy
Preview images are generated so that AI watermark-removal tools fail: the processed version is unusable.
One photo, more products
Multiple AI-edited versions of the same photo, from preset artistic styles or custom prompts.
Bigger baskets, no extra staff
Families and travel groups are recognized from the photos alone, regardless of stateroom. Uncertain groups go to the onboard photographers, who confirm them in one click.
Privacy by design
Guests who choose not to appear are automatically anonymized in photos delivered to others.
Revenue after disembarkation
Campaigns for photos not bought onboard, through your CRM and onboard services: extra revenue and one more digital touchpoint with every guest.
Pick what you need
Start with one module on one ship, measure the uplift, then roll out across the fleet.
Talk to our teamFleet integration
GetPica runs on the ship’s local network as on-premise Docker modules, with data residency in the EU.
Custom integration with your onboard photo and revenue systems.
Cashless purchases charged to the guest’s onboard account.
Guests reach their album using the existing security check-in photo.
Personalized offers and accurate journey tracking.
Direct link to the ship’s printers for automated delivery.
Guests log in with SSO on the ship network: the full experience works without internet.
Privacy
GetPica fully complies with the GDPR, with an approved DPIA and a low risk profile.
Each guest has exclusive access to their own photos and decides whether to share them.
Anyone can choose not to appear in photos delivered to others: patented anonymization does the rest.
Access to children’s photos is limited to parents and legal guardians.
Consent can be changed at any time, as the GDPR requires. Cloud data stays in the EU (AWS Frankfurt).
Analytics
One dashboard for operations, revenue and engagement: performance per photographer, photos taken vs delivered, cruise coverage, conversion rate, sales trend, bundles, activation and social shares
FAQ
What cruise lines want to know before a pilot.
Yes. The modules run on-premise on the ship’s local network: guests log in, view and buy their photos without an internet connection. Only GenAI editing needs a connection.
Each module is a Docker container. We integrate with MXP, onboard accounts for card and wristband payments, the security check-in images, guest and cabin data, printers and your CRM, as needed.
No. Every module is independent: you can start with one, such as video reels or group recognition, on a single ship and extend later.
Yes. Every feature, including post-cruise emails and photo availability after disembarkation, follows your company policies.
Three models: a one-off fee per module plus maintenance per ship, a platform license, or a revenue share. Get in touch to find the right fit.
Cruise Lines
Book a free demo call with a GetPica specialist.
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