Pica identifies, sorts and puts on sale the photos taken to athletes and it does it in your place thanks to a patented technology. Each athlete receives their photos in real time and in full compliance with the European General Data Protection Regulation.
The real time purchase on our website or app, the automation marketing and the multilingual customer care service will help you increase your sales.
No activation fee is required to work with Pica. A sales commission will be applied to the use of the platform and all its services.
Pica makes your work easier by automatically identifying, sorting and putting on sale the photos taken to athletes.
Pica works in full compliance with the European General Data Protection Regulation, thus relieving photo agencies and event organisers of possible complaints.
Sales, photographic production and the conversion metrics can be controlled in real time thanks to our dashboard.
Videos taken during the race can be uploaded and our software will sort and deliver them to each athlete.
An expert will help you set your PC and the Pica Drive (the hardware provided by Pica you will need to use our system) and will also help you manage the first event you will photograph with Pica.
Pica works with the leading services for printing bib numbers. A Pica Code will be printed on each bib thus allowing the automatic recognition and matching of photos to the athlete portrayed.
Scout the race route for the best locations to take pictures and videos in order to provide a good amount of them to athletes.
Upload the photos and videos via PC during the race. The Pica software will deal with the automatic recognition, sorting and delivery of photos to the athletes portrayed.
Immediately after the race photos and videos are available both on website and app. Athletes can look at them, buy and share them of the main social media.
Thanks to our dashboard, you can analyse every detail of the photographic production in order to get as much information as possible and to optimize your work.
“I want the participants of the Generali Milano Marathon to live the best experience possible, that’s a requirement to consolidate us internationally.
To achieve that we need to raise the bar when offering custom services to our athletes - based on numbers and on our athletes’ exceptional feedback Pica is certainly the best solution on the market for the distribution of multimedia content.”
“I am in this business since 2005, normally I handle the photo service for about 50-70 sports events per year.
As I saw Pica, I understood their platform would have facilitated and speeded my work, increasing my sales.
I tested it, and what I thought was confirmed. With the resumption of events, I will move them all on Pica.”
“With Pica we experienced over 30% increase in photos & video sales compared to the previous year - the speed of delivery and the user experience made the difference. I find the dashboard's in-depth analysis an absolute masterpiece, a very powerful evaluation tool.
Pica is not just a supplier, it's a partner always striving for innovative solutions in the common interest. Furthermore it’s an excellent service for runners and a big opportunity for sponsors too."
“The iconic Tor des Geants is an incredible life experience, with Pica we can offer to our athletes a personal photo collection that let them keep on remembering and dreaming about it. Their memories are kept safe within the in-cloud storage and are easily accessible. We benefit from the communication between Pica and our athletes also in the months following the event.”
“Pica allowed us to break into the endurance photography with a powerful and easy to use technology that represent an innovation compared with the standard way to deliver photos. That’s why we use Pica with our customer events as the Ultra Sierra Nevada, Sherry Marathon and more.”
“Pica has allowed us to become more competitive every week. Data confirm that accuracy and speed of delivery are key factors in order to achieve important results.”
“Our participants truly appreciate the innovative and secure way Pica uses to deliver real time photos of our events, like the Bilbao Night Marathon. At Street Marketing Event we’re glad we discovered Pica - its technology and operational support team allow us to improve our participant’s experience.”
Dozens of professional photo agencies continue to choose Pica as their technology partner to improve their experience, increase their revenue, and enhance the participant’s post-event satisfaction. Check what they have to say.
Getpica.com online platform for selling digital photos and videos
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Pica App for iOS and Android devices
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Integrated system with the leading printer services for bib number
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Technical briefing, coaching and support to the photo agency for the event
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Customised price lists and promo codes
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Promotional media kit to communicate the service
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Pica Drive with photo processing software
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An advanced system integrated with A.I. for the manual tagging of photos
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Dashboard to monitor sales and photo production
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Multilingual Customer Care Service for end users
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Automation marketing via email and push notification
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A trustworthy, easy and intuitive purchase experience
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Multicurrency safe payment
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Marketplace available in 5 languages
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European General Data Protection Regulation compliant
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