The photos of your event directly on smartphone.

Thanks to our new Artificial Intelligence system, Pica delivers the photos of each participant directly on smartphone. Lead generation and Engagement on social networks are the reasons why the main brands choose to work with Pica.

Benefit Watch the video ►


Engage your audience and build your community

Easy and innovative.

Thanks to the new Artificial Intelligence system, Pica instantly delivers the photos of each participant at the event on their smartphone thus easing the work of the photographer.

More visibility for your brand.

Photos - customised with your design and shared by participants on the most famous social media - are user generated content and a very efficient way to promote your brand.

Pica values the privacy of your community.

Pica works in full compliance with the European General Data Protection Regulation, thus relieving photo agencies and event organisers of possible complaints.

Lead Generation.

Pica is the most efficient system for user profiling. Data about the users will be given to you and thus becoming your asset.

Pica helps you collect useful data for your business.

Participants can be asked to fill in a form in order to access photos; the data collected will be sent to your CRM and can be used for statistics and marketing.


The performance of your event - as far as visualisation, lead generation and social media engagement is concerned - can be controlled in real time thanks to our dashboard.

Easy like taking a Selfie

Easy. Fast. Efficient.


Convey the Pica code

Choose a Pica code for your event and convey it to all the participant via social media, sms, email or flyer. They will enter it on our app or website in order to see their photos.


Take photos

Accredited photographers will take photos during the event paying attention to portray your community in dynamic and engaging moments.


Upload photos

Photographers will immediately upload the photos taken via PC. Thanks to our new Artificial Intelligence system Pica selects and catalogues in an automatic way the photos of each participants.


Your community can access photos by taking a selfie

Each person registers on our app or website, enters the Pica code related to the event and takes a selfie to get only their photos.


Your event is directly on social media

Photos will be immediately available for your community and they can directly share them on social media thus enhancing the visibility of your event and your brand.


Analyse the performance of your event

Control the performance of your event - as far as visualisation, lead generation and social media engagement is concerned - on our dashboard.


More than 400 Success Stories all over the world


Range of use

Flawless in every experience

Fair, Expo & Show
Corporate Events
Meet & Greet
In store Events
Exclusive Parties
Team Building
Press tour

A different range of use? Choose Pica.

Get in touch

Pica's numbers

Our community

  • 800 K

  • Active users

  • 30 mln

  • Photos delivered

  • 2,6 mln

  • Recognised athletes

  • 30

  • Involved countries

License fees

One license endless experiences

100% custom-made for your brand

  • No additional costs for licence owners

  • No additional costs for software updates

Get a proposal tailored to your event, request a quote.

Get in touch
check online platform to view photos and videos
check Pica App for iOS and Android devices
check Technology combined with an advanced Artificial Intelligence system
check Coaching and technical support to photo agencies for the setup of the event
check Media Kit for a correct promotion of the service
check Pica Drive with photo processing software
check Co-ownership of the data of all users accessing photos
check Customization of the data collection with additional fields
check Customization of photos with sponsor and/or brand logos
check Dashboard for monitoring lead, visualizations and sharings
check Multilingual Customer Care Service for end users
check A trusted user experience, simple and intuitive
check Web platform available in 5 languages
check European General Data Protection Regulation compliant


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